AI Insights · Timothy · January 2021
Brazil's Top 5 Android Consumer Finance Apps Q4 2020 Performance
An overview of the Q4 2020 performance of the top five consumer finance applications on Android in Brazil, highlighting downloads, revenue, and active user trends.
In the fourth quarter of 2020, Brazil's consumer finance application landscape saw varied performance across the board. Data provided by Sensor Tower offers a glimpse into how these apps fared in terms of downloads, revenue, and weekly active users.
Wallet: Budget Expense Tracker ended the quarter with a notable spike in downloads, reaching nearly 600K in the last week of December. However, the app did not record any downloads prior to that week within the quarter. Weekly active users showed a slight increase in December, ending with around 4.3K users. Revenue for the app peaked mid-December at just under $300 and experienced a small dip to close the quarter at $241.
Fast Budget - Expense Manager demonstrated a steady increase in revenue, ending the quarter with $192, up from $107 at the beginning of October. Downloads saw a significant rise in the last week of December to over 1.7K, while weekly active users showed a rebound from a dip in mid-December, ending the year with 3.6K active users.
Splitwise had an impressive surge in downloads in the final weeks of December, jumping to over 6.5K. The weekly active users for the app also saw an uptrend, finishing the year at 8.4K, an increase from the 7.8K at the start of the quarter. Revenue for Splitwise showed fluctuations but ended the quarter on a high note with $84.
Money Pro: Personal Finance AR did not record any downloads during Q4 2020. However, the app's revenue experienced some variability, with a peak at $96 in the third week of December. The number of weekly active users declined throughout the quarter, ending at 35, down from 133 at the start of October.
Lastly, Spendee - Budget and Expense T showed no recorded downloads for the quarter. Despite this, the app's revenue saw a peak at $105 in mid-December. The weekly active users exhibited a slight decrease over the quarter, finishing at 401 active users.
For more insights and detailed performance metrics, Sensor Tower provides in-depth analysis and data on the mobile app ecosystem.
